Myrtle Beach is The Beach with more beach, more fun, and welcoming, laidback attitude that gives travelers the chance to let go and be themselves in a place that does the same. We want visitors to know that there’s a better way to beach, and that’s in Myrtle Beach, South Carolina.
The campaign showcases the best beachers in the world through the lens of the sportsworld and feature regular people doing extraordinary regular beach things.
Two anchors on location (not the ocean kind) narrate the summertime wins and slapstick mayhem all beachgoers share on vacation in Myrtle Beach, South Carolina, with their own dose of dry humor and comedic timing.