HSMAI to present Reid with Albert E. Koehl Award for Hospitality Marketing
at Annual Adrian Awards on March 30
KANSAS CITY (Feb. 22, 2022) – In honor of his industry leadership and lasting contributions to the field of travel marketing, the Hospitality Sales & Marketing Association International (HSMAI) announced Monday the selection of MMGY Global CEO Clayton Reid as the recipient of a 2021 Lifetime Achievement Award. Known as the Albert E. Koehl Award for Hospitality Marketing, the honor will be presented to Reid at HSMAI’s Annual Adrian Awards celebration, to be held March 30 in Boca Raton, FL.
“I’m surprised and honored to receive this award, but this is a recognition of what our company has accomplished over 30 years. My individual accomplishments don’t belong in the same echelon as the incredible people who have previously been recognized, but I do think MMGY Global’s collective body of work does,” said Reid. “Our mission to inspire people’s travel across cities and communities around the world has made a difference. We’ve brought innovation, industry insight and a commitment to serve the industry through a singular focus. We have led during crises and worked to build bridges for those whom travel can bring equality, economic opportunity and the greatest intellectual experiences. Together with my MMGY Global teammates, I am so proud of the role we play alongside our industry to drive travel forward.”
Named one of Adweek’s 100 Fastest Growing Agencies, MMGY Global is a worldwide integrated marketing communications and technology company specializing exclusively in the travel, tourism and hospitality industries. It is privately owned by Peninsula Capital Partners, members of the management team and individual investors including Reid, Don Montague and past Koehl Award winner Peter Yesawich.
With its headquarters in Kansas City, MMGY Global now employs more than 400 teammates in 13 offices and six countries. In addition to marketing communications solutions for clients such as Costa Rica, Uber, Pure Michigan and Brand USA, the firm’s work has included support of global issues such as the empowerment of women in the tourism industry, prevention of human trafficking, promotion of sustainability and the power of underrepresented communities in travel.
Previous award winners include Richard Branson, Bill Marriott, Jonathan Tisch, Barbara Talbott and Steve Wynn, among others. Reid will be honored alongside Alice Diaz, the 2021 recipient of the Winthrop W. Grice Award for Public Relations. To learn more about the HSMAI Adrian Awards and the March 30 celebration, visit adrianawards.hsmai.org.
About MMGY Global
MMGY Global is the world’s leading integrated marketing firm specializing in the travel, hospitality and entertainment industries. With eight operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. The Koehl Award continues the agency’s long tradition of HSMAI accolades, including decades of recognition for its campaigns in partnership with clients such as Bermuda Tourism Authority, Hilton Hotels, Lufthansa and The National WWII Museum. As a company dedicated to the travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit mmgyglobal.com.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI Twitter, and HSMAI YouTube.
Media Contacts
Derek Klaus
MMGY Global
dklaus@njfpr.com
Miranda Brown
HSMAI
miranda.brown@hsmai.org