Travel marketing's biggest night showcases creative campaigns for MMGY Global clients, including Platinum wins for Visit Costa Rica and The National WWII Museum
Underscoring the agency’s commitment to excellence and innovation in travel marketing, MMGY Global announces its achievement of earning 51 honors at the 68th annual Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards last night. Honoring work executed in collaboration with 23 client partners, the 51 honors include two Platinum Awards, nine Gold, 15 Silver, 15 Bronze and 10 Best of Category awards. Considered travel marketing’s biggest night, the HSMAI Adrian Awards were presented Tuesday at a ceremony held at the New York Marriott Marquis.
“We are elated to celebrate the incredible work and success of our clients at this scale,” said Craig Compagnone, MMGY Global President, Americas. “It is an honor to be entrusted by partners across the globe to help share the stories of so many remarkable organizations that make a difference in their communities and the travel industry at large.”
Attracting nearly 1,200 entries, the 2024 Adrian Awards were evaluated by a panel of industry experts and honor outstanding achievements in advertising, digital marketing, public relations and integrated campaigns. MMGY Global’s award-winning campaigns highlight the agency’s versatility and expertise in crafting strategies that drive engagement and deliver measurable results, from innovative short-form video campaigns to a first-of-its-kind mentorship program for budding travel journalists.
A complete list of MMGY Global’s Adrian Awards wins follows. For more information about HSMAI or the event, visit adrianawards.hsmai.org.
2024 HSMAI Adrian Awards for MMGY Global & Partners
Platinum Winners (2)
- The National WWII Museum – “Celebration and Reflection: Launching the New Liberation Pavilion” (New Opening/Launch Category)
- Visit Costa Rica – “More Essential Than Ever” (Brand Campaign Category)
Gold Winners (9)
- Destination Cleveland – “Dog’s Day Off in Cleveland” Giveaway (Best of Category – Contest/Sweepstakes)
- Destination DC – “A Chosen Family” (Best of Category – Diversity, Equity and Inclusion Marketing)
- Discover Puerto Rico – “Through The Eyes of Boricuas” (Diversity, Equity and Inclusion Marketing Category) – MMGY Hills Balfour
- The National WWII Museum – “Celebration and Reflection: Launching the New Liberation Pavilion” (Best of Category – New Opening/Launch)
- Pure Michigan – “Keep It Fresh” (Best of Category – Brand Campaign)
- Pure Michigan – “Let Fresh Speak Its Truth” (Video/Multiple Channels Category)
- Visit Costa Rica – “More Essential Than Ever” (Brand Campaign Category)
- Visit Costa Rica – “Wellness Week 2024: Transformation Trips” (Influencer Marketing Category)
- Visit Greater Palm Springs – “Meet the Mentors Program” (Best of Category – Innovation)
Silver Winners (15)
- Apple Leisure Group – “Pages in Paradise” (PR Campaign Consumer Category)
- Bermuda Tourism Authority – “The Power of Partnership: Bermuda x JetBlue AR Experience in New York” (Experiential Marketing Category) – MMGY Hills Balfour
- Destination Cleveland – “Puppy Bowl Campaign” (Best of Category – Broadcast Integration)
- Destination DC – “One Weekend, One DC” (Video/Single Entry Category)
- Destination DC – “There’s Only One DC” (Best of Category – Brand Campaign)
- Destination Greater Victoria – “Victoria for Vogue: Spreading the Word on Sustainable Tourism” (Feature Placement Online or Print Consumer Media Category)
- Discover Puerto Rico – “Through The Eyes of Boricuas” (Feature Placement Online or Print Consumer Media Category) – MMGY Hills Balfour
- Fort Myers – Islands, Beaches and Neighborhoods – “Fort Myers: Fairways, Flavors and Cultural Delights” (Influencer Marketing Category)
- Noble House Hotels & Resorts – “Time Well Spent” (Contest/Sweepstakes Category) – Wagstaff
- Original Joe’s – “Successful Restaurant Empire in San Francisco” (New Opening/Launch Category) – Wagstaff
- Pure Michigan – “Sam’s Selects” (Business to Consumer Category)
- Ritz-Carlton O’ahu, Turtle Bay – “Seeing Is Believing” (PR Campaign Consumer Category) – Wagstaff
- Visit Costa Rica – “Costa Rica + Matador + Leave No Trace Sustainability Campaign” (Best of Category – Corporate Social Responsibility)
- Visit Myrtle Beach – “Make It Beachy” (Brand Campaign Category)
- Visit St. Pete-Clearwater – “Celebrating 100 Years of Shuffleboard in St. Pete” (Best of Category – Feature Placement, Online or Print Trade Media)
Bronze Winners (15)
- Colorado Tourism Office – “Storytelling With Short-Form Video” (Social Media/Social Networking Category)
- Destination Cleveland – “Puppy Bowl” (Connected TV/Streaming/Linear Category)
- Destination DC – “There’s Only One DC” Video Submissions (Television Category)
- Destination Greater Victoria – “Making an Impact” (Special Event Category)
- Fort Myers – Islands, Beaches and Neighborhoods – “Market Blitz Direct Mail Piece” (Print Collateral Category)
- Fort Myers – Islands, Beaches and Neighborhoods – “Eyes on Fort Myers” (Website Category)
- Royal Commission for AlUla – “AlUla’s First-Ever Global Campaign Launch: ‘Forever Revitalizing'” (Special Event Category) – Wagstaff
- The European Travel Commission – “Europe Invites the Curious” Co-Op Campaign (Business to Consumer Category)
- VisitBritain – “Come See Things Differently” Solo and Co-Op Campaign (Business to Consumer Category)
- Visit California – “Pattie Gonia Influencer Campaign” (Influencer Marketing Category)
- Visit Corpus Christi – “The Gulf Coast Capital” (Brand Campaign Category)
- Visit Costa Rica – “Cirque du Soleil ECHO” (Experiential Marketing Category)
- Visit KC – “From the Heart” (Brand Campaign Category)
- Visit Myrtle Beach – “Everyone Plays at The Beach” (Experiential Marketing Category)
- Visit Myrtle Beach – “This Is Golf” (Best of Category – Connected TV/Streaming/Linear)
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About MMGY Global
MMGY Global is the world’s leading integrated marketing firm specializing in the travel, hospitality and lifestyle industries. With operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit mmgyglobal.com.
Media Contact
Derek Klaus
MMGY Global