MMGY Global Perspectives on Travel

Perspectives

Collection of recent thought leadership from MMGY Global

A word from CEO Clayton Reid.

10/05/20 | The latest results from MMGY Travel Intelligence’s Travel Safety Barometer (TSB) are here. See the latest updates here.

 

10/05/20 | MMGY Travel Intelligence released its ninth wave of the Travel Intentions Pulse Survey (TIPS).

 

9/25/20 | In his keynote address at the 2020 Colorado Governor’s Tourism Conference, CEO Clayton Reid gives his take on tourism recovery.

 

9/24/20 | The latest findings of the Travel Advisors COVID-19 Sentiment Barometer (Wave III).

 

9/18/20 | Executive Chairman, Peter Yesawich recently shared about our travel studies and how coronavirus is changing travel at NABHOOD’s 7th Annual International Multicultural & Heritage Tourism Summit & Trade Show.

 

9/17/20 | MMGY Digital Spring, Managing Director, Rob Joliffe shares perspective with TravelMole on how DMO’s should spend their money in the current climate. Check out the video here.

 

9/11/20 | Part VIII: Shifts in the U.S. Media Landscape Amid COIVD-19

 

9/09/20 | MMGY Travel Intelligence’s Travel Safety Barometer (TSB) latest results are in. Check out the updates here.

 

9/09/20 | The eighth wave of MMGY Travel Intelligence’s Travel Intentions Pulse Survey (TIPS) has been released.

 

8/07/20 | The latest results from MMGY Travel Intelligence’s Travel Safety Barometer (TSB) are in. See here for the latest updates.

 

8/06/20 | MMGY Travel Intelligence released its seventh wave of the Travel Intentions Pulse Survey (TIPS).

 

8/06/2020 | The latest findings of the Travel Advisors COVID-19 Sentiment Barometer (Wave II), have been released and we found the shift in interest to domestic, outdoor-focused trips continues.

 

8/06/2020 | Part VII: Shifts in the U.S. Media Landscape Amid COIVD-19

 

7/14/20 | MMGY NJF’s EVP, Managing Director, Julie Freeman tells us why a travel rebound may arrive sooner than expected in her article for O’dwyers.

 

7/14/20 | Part VII: Shifts in the U.S. Media Landscape Amid COIVD-19

 

7/6/20 | In his piece for Hotel Executive, CEO Clayton Reid reports on why the most recent findings of MMGY Global’s Travel Safety Barometer is signaling a return to better days

 

6/24/20 | Since our last “Shifts in the Media Landscape” update, two topics have dominated the news cycle – both of which are significantly impacting and leading to changes in the travel and media industries.

 

6/15/20 | Things are looking up, in the second wave of the Travel Safety Barometer report.

 

6/15/20 | Wave V of MMGY Travel Intelligence’s Travel Intentions Pulse Survey, is now available.

 

6/01/20 | On the heels of Memorial Day weekend, we are starting to see more glimmers of hope for reopening and recovery. Part IV: Shifts in The U.S. Media Landscape Amidst COVID-19.

 

5/29/20 | CEO Clayton Reid hosts a roundtable discussion on The Shape of Summer Travel. Check out the video here.

 

5/28/20 | Read the third the final installment in our Crisis Communication strategy series, “Your Audience is Changing. Here’s Why That Matters More Than Ever”

 

5/27/20 | MMGY Global has partnered with Civitas Advisors to help destination organizations navigate the complex application process. Read How Here. 

 

5/26/20 |Senior Business Strategist, Brian Klein on “To Discount Or Not To Discount…That Is the Question” 

 

5/22/20 | Part II in our Crisis Communication strategy series, details “Searching for Wisdom in a Data Driven Strategy”

 

5/22/20 | CEO Clayton Reid on Fox Business, The Claman Countdown show.

 

5/21/20 | MMGY Travel Intelligence introduces the first-of-its-kind measurement: the Travel Safety Barometer.

 

5/21/20 | MMGY Global launches the Travel Safety Barometer. [Press Release]

5/20/20 | Chris Davidson and Peter Yesawich, joined the Caribbean Hotel and Tourism Association’s (CHTA) weekly webinar series, CHTA Live: The Resilience Series– to discuss the latest findings from the U.S. Traveler Intentions Pulse Survey and the implications for the future. Watch here.

 

5/18/20 | Learn how to navigate crisis communication so your brand emerges from the crisis in the strongest position possible in our three-part crisis communication strategy series. Part 1 explores why the human element matters most.

 

5/16/20 | MMGY Travel Intelligence has released results from the fourth wave of the Travel Intentions Pulse Survey (TIPS).

 

5/15/20 | While no one can predict the future, we’re in the best position possible to anticipate what travel recovery will look like in the era of COVID-19 and beyond. Check out Clayton Reid on Part III of Quick Takes on Travel.

 

5/13/20 | #TogetherinTravel, a global call to arms to keep the spark of travel alive.

 

5/12/20 | Our travel industry experts share insights from their deep expertise from their respective roles within the industry in Part II of our  “Quick Takes on Travel” series.

 

5/11/20 | MMGY NJF continues to closely monitor the U.S. media landscape and report on shifts during this ever-evolving time. Part III: Shifts in the Media Landscape Amidst COVID-19. 

 

5/05/20 | Backed by the latest data and armed with historical insight, CEO Clayton Reid provides a snapshot of the most critical travel marketing questions. Check out Part I of our new, “Quick Takes on Travel” series.

 

5/04/20 | EVP, Global Brand Strategy, Stewart Colovin shares why brands need to create empathetic connections with travelers.

 

5/01/20 | MMGY Travel Intelligence has released results from the third wave of the Travel Intentions Pulse Survey (TIPS).

 

4/30/20 | MMGY Global and HSMAI launch the Buy One Give One program.

 

4/23/20 | MMGY Travel Intelligence has released results from the second wave of the Travel Intentions Pulse Survey (TIPS).

 

4/22/20 | SVP, Innovation Greg Oates, MMGY NextFactor on Defining a New Normal in Tourism.

 

4/20/20 | With the media landscape continuing to shift during this period. Part II: Shifts In the Media Landscape Amidst COVID-19. 

 

4/20/20 | #TogetherInTravel

 

4/15/20 | VP Social Media & Content Strategy, Brandon Billings, discusses how to harness the power of social media and prepare for the future.

 

4/13/20 | President, Katie Briscoe shares, Will We See a Manifest Transformation of Travelers?

 

4/11/20 | SVP, Innovation Greg Oates, MMGY Next Factor shares: Shifting Strategies for a Short-Term Rebound.

 

4/10/20 | Partner MMGY Grifco & Ophir, Claire Griffin on Travel Brands That Maintain A Voice Will Emerge Stronger.

 

4/3/20 | VP Social Media Brandon Billings shares the importance that social listening plays in crisis messaging strategy planning.

 

3/30/20 | EVP Managing Director Julie Cuesta outlines What Travel Trade Needs From Us Right Now

 

3/27/20 | Account Supervisor Mara Weiss shares the latest in the Shifts in the Media Landscape Amidst COVID-19

 

3/27/20 | SVP Innovation Greg Oates on How the Travel Industry can Support Local Residents with More Urgency.

 

3/26/20 | CEO Clayton Reid shares his latest thoughts: The World is on Pause. Your Planning Doesn’t Have To Be.

 

3/20/20 | SVP, Innovation Greg Oates shares How Visit Fort Worth Pivoted Quickly This Week to Help Local Businesses

 

3/16/20 | CEO Clayton Reid: COVID-19 has Upended the Travel Industry

 

3/12/20 | Director, Search Craig Paddock featured in Phocus Wire on the importance of Digital marketing in the age of coronavirus.

 

2/7/20 | EVP, Insights & Strategy Chris Davidson shares thoughts on: How will Travelers Respond to Coronavirus?