We optimize performance and show return on investment related to specific campaign and business objectives. Tactically, we use data and reporting available in channel-specific technologies, such as DoubleClick Campaign Manager for online advertising or Simply Measured for social media. Strategically, we consolidate data from multiple sources into integrated marketing dashboards to show the impact of overall marketing efforts on business objectives and KPIs.
We are also able to integrate technologies for complete online attribution across paid and non-paid sources. For clients with significant offline investment, we can use advanced attribution technology to attribute conversions and revenue to both offline and online impact. We develop different analysis models depending on the type of campaign or marketing effort to align key performance indicators to business objectives and focus on the metrics that matter most.