We give insight that gets results. Our annual Portrait of American Travelers® and quarterly travelhorizons™ studies provide us with robust and methodical data that informs marketing strategy. We’ve long invested in technology and resources to place us on the leading edge of digital media innovation. Our integrated digital experts guide search, email, social media, mobile, content and targeted digital display strategies.
Our deep knowledge of traveler behavior before, during and after trips results in sharpened media planning. We focus on travelers and the influential third parties that impact decisions throughout the entire travel cycle. Our preferred relationships with media partners create more efficient rate structures, and we benefit from extensive value-add opportunities and first-to-market media programs.
Performance data guides our key projected metrics. This ensures media dollars are used in channels that produce results. Our proprietary client dashboards allow us to continually monitor and optimize campaigns to ensure they reach maximum efficiency.
We are also on the leading edge of search engine marketing in the travel vertical. Your search path presence is critical to incremental revenue, and we drive results in campaigns for organic, paid, local and meta-search channels.