From technology to geopolitics to supplier reinvention, 2016 has truly been one for the books. We cannot remember a time when the convergence of industry disruption and growing global demand has combined with such unprecedented intermediation and distribution fragmentation. And, there is no reason to believe that innovation and change will slow in the next year.
As we begin 2017, market conditions remain favorable for investment and more companies are looking at the travel category as an opportunity. For those who are paying attention, a look back at 2016 can provide us with a peek into what the next 12 months have in store for our industry.
Download 2016 - What It Tells Us About 2017 here.