What’s New in Social Media: June 2017 Edition

Friday, June 30, 2017 Danielle Stine

It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That's why we provide our partners with a This Week in Social Media (TWISM) e-newsletter. We highlight the biggest changes in social media weekly and share these updates and insights with our partners and internal teams. We’ve compiled the best of the best TWISM posts and share them with you in What's New in Social Media: June 2017 Edition.

  • Snapchat Seduces Advertisers with New Self-Serve Tools and Certified Partners: In an attempt to better attract advertisers to its platform, Snapchat released a number of new programs and tools that will help it better compete with Facebook. Included in the list are Snapchat's Snap Publisher tool, which allows you to build vertical video creative; Snapchat's Ad Manager, which lets you buy, manage, optimize and view campaign analytics on the go as well as spend with no minimum; and the Certified Partners Program, which provides additional training to top partners. Together, these new advertiser tools will make it easier for advertisers to manage their Snapchat ad campaigns from start to finish.
  • Facebook's New AI Could Lead to Translations That Actually Make Sense: Facebook is working to eliminate inaccurate translations on its platform and eventually across the internet. This new method will use a different type of neural network – a system typically used across digital translators – called “convolutional neural network,” which has been shown to be about nine times more efficient.  
  • Twitter Is Introducing a Direct Message Button for Brands to Engage with Users: “The company is debuting a button that could make it easier to get users to engage with brands outside of private direct messages. The feature…can be used to prompt users to write tweets, follow accounts or open website [links]….The update lets brands on the platform compete more directly with the like of Facebook Messenger and Kik, which over the past year have put more emphasis on building brand engagement and customer service via chatbots.”
  • Instagram Added a Tag to Make Sponsored Content More Transparent: Instagram rolled out a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships. Users will begin seeing a subheader that says "Paid partnership with." This new tool will allow a creator to quickly tag the business they have a relationship with and will give both the creator and business partner access to insights for that post, making it easier to share how followers are engaging. The tool will initially be rolled out to a small number of partners, with a wider rollout, an official policy and enforcement guidelines to follow soon. 
  • Instagram Officially Introduced Its Archive Feature: The Archive feature that was being tested last month has been officially released to all Instagram users through the latest iOS and Android update. This feature allows users to archive photos and videos from their accounts into a space only they can see instead of permanently deleting posts. Archived posts can be restored at any time and accessed from the user's main page by pressing the clock on the upper right side of the screen.
  • Pinterest Sharpened the Focus of Its Lens Visual Discovery Feature: Pinterest Lens got a new look and new features this month, including a new interface, additional camera features, the ability to access existing images and the addition of Instant Ideas to its results. The platform has also doubled the number of object categories that Lens has been trained to recognize, enabling the feature to improve its item recommendations.
  • YouTube Reports Updated User Count, 'VR 180' and Vertical Video Support: YouTube has made a range of announcements this month, including a new virtual reality format called VR 180, which halves the field of vision in an attempt to lower the barrier for entry to VR content. “YouTube [is] also looking to move with consumption trends by enabling vertical viewing of YouTube videos,” which is the preferred video viewing orientation for users, data shows.
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