April and May were months of growth for MMGY Global, and we announced the addition of 13 new clients to our global portfolio as well as expanded relationships with existing clients. This announcement and our ongoing outreach resulted in coverage in a range of national business, trade and lifestyle media featuring MMGY Global thought leaders and Portrait of American Travelers® insights.
Millennials Are the Most Frequent Business Travelers
In a recent MarketWatch.com article reporting on news surrounding United Airlines, MMGY Global’s Portrait of Business TravelersTM research was referenced to show that Millennials are now the most frequent business travelers of any generation. Last year, Millennials took 7.4 business trips, versus 6.4 for Xers and 6.3 for Boomers. A relationship with Millennial travelers is key because they are also more willing to spend extra for upgrades on flights, according to research from ADARA.
Inspiring African American Travel
With the intent to inspire international and off-the-beaten-path travel, Queen Latifah has partnered with the Travel Channel to launch the new miniseries “The Best Place to Be.” As highlighted by The Huffington Post and Time.com, MMGY Global research has found a notable increase in African Americans’ intent to travel internationally, which has been typically overlooked and undocumented by the media.
Family and Adventure Travel Go Hand in Hand
As reported by Travel Weekly, if travel agents aren’t tapping into the niche markets of family and adventure travelers, they’re missing out. MMGY Global and Preferred Hotel Group released “Multigenerational White Paper,” which revealed that 40 percent of leisure travelers have taken at least one multigenerational trip in the last year, further proving the point that families are seeking out quality time together on vacation.