MMGY Global Insights Making Headlines

Tuesday, March 14, 2017 Julie Freeman

MMGY Global inspires people to go places, and our insights are making news!

In the first two months of 2017, MMGY Global announced the addition of the Rhode Island Commerce Corporation to their growing client list, which was picked up by Providence Journal and Washington Times. The agency also provided insights for The New York Times story titled "To Court Millennials, Hotels Are Rolling Out the Yoga Mat," on how hotels are luring Millennials with new fitness options, which was syndicated to MSN. Also, insights from the inaugural Portrait of Business TravelersTM is still gaining traction in outlets like U.S. News & World Report and Yahoo!.

NJF Becomes PR Agency for the Rhode Island Commerce Corporation

NJF, the public relations, social media and experiential marketing division of MMGY Global, has been retained by the Rhode Island Commerce Corporation to lead its tourism public relations efforts in the U.S. The agency will focus on raising awareness and interest in travel to Rhode Island, building relationships with key media and influencers, and helping attract leisure, business and MICE travel to the state.

Millennials Want Hotels with Premium Fitness Centers

MMGY Global found that 48 percent of Millennials said a premium fitness center with options for on- or off-site exercise classes was influential to them when choosing a hotel, as opposed to 38 percent of Generation Xers and 21 percent of Baby Boomers. MMGY Global’s study counted Millennials as born between 1980 and 1998 and noted that they are considered the largest generation in U.S. history, comprising 84 million people, compared with 78 million Baby Boomers.

Millennials Take the Most Business Trips of Any Generation, and Millennial Families Travel More 

Millennials continue to garner attention in the news as companies look to them for shaping the latest travel trends. MMGY Global’s Portrait of Business TravelersTM revealed that Millennials took 7.4 business trips in the previous year, while Generation Xers took only 6.4 trips. Millennial families took more trips last year (5.4 vs. 3.1) and traveled internationally more (61% vs. 36%) than even Millennial couples.

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