MMGY Global inspires people to go places and our insights are making news!
In December, MMGY Global announced the acquisition of Myriad Marketing, which added another level of travel and tourism expertise and a West Coast office to our growing company. The acquisition was covered by Travel Market Report, O'Dwyer's PR, Bulldog Reporter, PR Week, and Travel Daily News. The agency also hosted a webinar on Travel and Tourism Trends for 2017, which was attended by journalists, clients and industry executives and picked up by Travel Weekly. Closing the year on a high note, NJF, an MMGY Global Company, was named one of the top 50 most powerful public relations firms in America by Observer.
MMGY Global Acquires Leading International Travel & Tourism Marketing Firm Myriad Marketing
Myriad Marketing is a Los Angeles-based integrated marketing firm founded by recognized industry leader Al Merschen, who has expertise in marketing, representation and public relations, with a focus on international destinations. The merged organization also adds Spring O’Brien, a Myriad company specializing in travel and hospitality. The acquisition provides MMGY with an expanded global expertise and a strong West Coast operation, as well as additional staff in the New York City office.
Home Sharing and Safety Concerns to Affect the Travel Industry in 2017
MMGY Global’s webinar with Jennifer Andre, senior director for North America at Expedia Media Solutions, Steve Cohen, vice president of insights at MMGY Global, and Jeffrey Eslinger, senior director of client insights at DK Shifflet covered key topics such as how the sharing economy and safety concerns will continue to impact the travel industry in 2017. Alternative accommodation bookings have increased from 9.2% in 2015 to 12.1% in 2016, according to DK Shifflet research. If you missed the live session, you can view it here.
Travel Agents Making a Comeback and Travelers Concerned over Gas Price Hikes
MMGY Global’s Portrait of American Travelers® finding that the use of travel agents is at a six-year high was picked up by NBC News and Yahoo! Travel. Findings from The Traveler Sentiment Index stating that 57 percent of Americans are planning a vacation sometime within the next six months, but high gas prices worry 51 percent of them was published in Travel & Leisure and Food and Wine.