Destination marketers: pay attention. You may be sending hundreds of emails a year to your database, but is your messaging resonating with your audience? Are users engaging with your emails? Are they clicking? Opening? Reading? Are they consuming your emails on a desktop, tablet or mobile phone? Our eCRM Benchmark Report (below) aims to provide average eCRM measurement numbers for destination brands to help answer these very questions.
For more information, or to get in touch with our eCRM team, visit our eCRM page.