After diving into 20 written proposals and evaluating five in-person presentations, the Bermuda Tourism Authority has selected MMGY Global as its advertising agency of record. The Bermuda Tourism Authority attributes this win to MMGY’s deep understanding of destination marketing and unparalleled experience in the global travel marketing space.
Effective March 2015, MMGY will begin a comprehensive onboarding process with BTA. We will lead the destination’s marketing efforts across strategy, creative, media planning, and measurement.
"Bermuda is an iconic destination and we are excited to help bring a new marketing ethos to how its brand connects with long-time aficionados as well as a new generation of travelers," said Clayton Reid, President and CEO of MMGY Global. "We are beyond thrilled to partner with the BTA and Bermuda, and we look forward to inspiring consumers to visit the beautiful island and to helping continue the success of the island's tourism effort."