We are excited to announce that next week's Destination & Travel Foundation silent auction taking place at the DMAI annual convention will feature a custom audience profile from MMGY Global's 2017–2018 Portrait of American Travelers®.
Each year, MMGY Global conducts this national survey of all active U.S. travelers. The result is a sizable database that can be segmented according to a DMO's specific needs. The custom profile, valued at $17,500, includes more than 2,000 variables, including top motivations for travel, top attributes in a destination, sources of influence along the purchase path and more.
If you are interested in bidding on this item, MMGY Global's SVP, Business Strategy Craig Compagnone will be available at the Destination & Travel Foundation booth on Wednesday at 12pm. You are also welcome to stop by and visit the MMGY and DK Shifflet teams at booth 107 in the business exchange.