Industry Insights

Learn more about our proprietary research exclusively within the travel industry by visiting our Research section.

September 27, 2016

Avoid the Plague of Misunderstood Data and Traveler Stereotypes

It’s easy to follow data trends without interpreting what the data tells us about our customers and their true intent. To assign stereotypes or simple-minded labels to consumer behaviors and demographics that appear to be obvious is where we see travel marketers making mistakes.

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September 23, 2016

Facebook Has Been Inflating Video Views For Two Years… And We Aren’t Surprised

For the past two years, Facebook has been calculating the average duration of video viewed, by ONLY looking at views of three seconds or more, inflating that metric and completely disregarding any view shorter than three seconds.

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September 15, 2016

Digging into Hotel Data in Music City

Chase Porter, our Director of Data, Measurement and Analytics, recently had the pleasure of speaking at the Hotel Data Conference in Nashville.

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September 14, 2016

MMGY Insights Making Headlines

MMGY Global inspires people to go places and our insights are making news.

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September 06, 2016

INFOGRAPHIC: The Sharing Economy

The sharing economy has become a viable alternative to traditional travel service providers for a variety of consumer needs, especially for overnight accommodations and in-destination transportation.

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August 29, 2016

The End of the Branded Hotel

While the newest generation of travelers – the oft written about Millennials – may not yet have the discretionary spending muscle of Gen Xers and Boomers, they are having a decidedly pronounced impact on the evolution of the branded hotel space.

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