Industry Insights

Learn more about our proprietary research exclusively within the travel industry by visiting our Research section.

September 29, 2016

IFTM Paris Focuses on French Outbound Travel

IFTM is one of the smallest travel fairs on the circuit in square footage and yet it manages to make as much money as any by selling its realty at prices that stubbornly deny economic theories of ROI or even supply and demand.

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September 28, 2016

What’s Next for the Brazilian Traveler?

Danielle Clouzet Roman of Travel Consul partner agency Interamerican Network talks about how she saw more Brazilians than Italians on a recent trip to Capri and why that might be the case.

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September 27, 2016

Avoid the Plague of Misunderstood Data and Traveler Stereotypes

It’s easy to follow data trends without interpreting what the data tells us about our customers and their true intent. To assign stereotypes or simple-minded labels to consumer behaviors and demographics that appear to be obvious is where we see travel marketers making mistakes.

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September 23, 2016

Facebook Has Been Inflating Video Views For Two Years… And We Aren’t Surprised

For the past two years, Facebook has been calculating the average duration of video viewed, by ONLY looking at views of three seconds or more, inflating that metric and completely disregarding any view shorter than three seconds.

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September 15, 2016

Digging into Hotel Data in Music City

Chase Porter, our Director of Data, Measurement and Analytics, recently had the pleasure of speaking at the Hotel Data Conference in Nashville.

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September 14, 2016

MMGY Insights Making Headlines

MMGY Global inspires people to go places and our insights are making news.

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