Industry Insights

Learn more about our proprietary research exclusively within the travel industry by visiting our Research section.

April 03, 2016

Brands That Travel: The Evolution of Loyalty in the Travel Industry

In this episode of Brands That Travel, two experts dive into their own loyalty strategies and discuss the importance of simplicity when building a loyalty program.

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March 10, 2016

The Impact of Destinations on Google

Google announced this week they are bringing together their hotel and flight tools into a single integrated planning tool simply named “Destinations on Google.”

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December 16, 2015

Affluent Travelers Aren’t As Loyal As We Think They Are

Our 2015 Portrait of American Travelers® reveals that although affluent travelers are members of loyalty programs, they typically select their hotels and airlines based on brand preference.

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