Industry Insights

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November 03, 2016

2016 Starwood Preferred Guests Weddings Plan

On behalf of Starwood Hotels & Resorts, MMGY developed the 2016 SPG Weddings digital media campaign to increase requests for RFIs & drive incremental weddings and bridal/groom events at Starwood properties nationwide.

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September 23, 2016

Facebook Has Been Inflating Video Views For Two Years… And We Aren’t Surprised

For the past two years, Facebook has been calculating the average duration of video viewed, by ONLY looking at views of three seconds or more, inflating that metric and completely disregarding any view shorter than three seconds.

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August 26, 2016

6 Ways to Connect to Meeting Planners

The elusive audience of meeting planners has always been critical to the success of DMOs and hotels, since they can potentially make or break a hotel’s fill rate.

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July 19, 2016

MMGY's Brands That Travel Series to Feature Facebook and DMOs at the DMAI 2016 Annual Convention

Join MMGY's Director of Integrated Planning, Jessica Schultz, as she hosts a live recording of MMGY Global's Brands That Travel video series on Tuesday, August 2 at the 2016 DMAI Annual Convention in Minneapolis.

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July 07, 2016

The Key Players in Cross-Device Advertising

The question is not whether an advertiser should target travelers across devices, but rather, how they can target across devices.

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June 30, 2016

The Ins and Outs of Facebook’s TV Targeting Options

Facebook has found ways for brands to complement their traditional broadcast buys with social media.

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