August 08, 2017

Media Spending: A Whole New Ball Game

How is multi-click attribution your ROI’s most valuable player?

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June 23, 2016

The State of Paid Search in 2016

In the ever-evolving world of search, relevance has always been, and continues to be, king.

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December 11, 2015

Google Displaying Hotel Review Summaries in Search Results

Google recently made a small but significant change to the way it displays hotel reviews in the search engine’s results pages.

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November 02, 2015

SEO: A Dying Channel for Travel Brands?

The headline " CEO on the Death of Search Engine Optimization" caught my eye the other week. And I'm not worried.

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July 30, 2015

INFOGRAPHIC: Google Chrome Announces Big Change to Flash Ad Support

Beginning September 1, all non-essential Flash content in Chrome will default as "paused" until the user clicks to initiate. How can you prepare?

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June 03, 2015

TripAdvisor's Instant Booking Product Poses Tough Questions for Hoteliers

TripAdvisor is aggressively pursuing meta-search business, and has rolled out their new Instant Booking product, making themselves a lite version of an OTA.

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