Peter Yesawich

Peter is regarded as one of the most respected and insightful sources on the habits and preferences of American travelers. He is a frequent commentator on travel trends in such publications as The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time, Newsweek and Business Week. He has also appeared on the CNN, CNBC, MSNBC and BBC World television networks, and is frequently heard on National Public Radio. Listed in Who’s Who in America, Peter is the recipient of the World Travel Award from the American Association of Travel Editors, the Albert E. Koehl Award from the Hospitality Sales and Marketing Association International (HSMAI), the Silver Medal from the American Advertising Federation and the Spirit of Hospitality Award from Destination Marketing Association International (DMAI). He was named one of the “25 Most Extraordinary Marketing Minds” by HSMAI and is a former member of the board of directors of the Travel Industry Association of America. He is also the coauthor of Marketing Leadership in Hospitality and Tourism, published by Prentice Hall.

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