VP, Integrated Planning

Lucas Cobb

Leveraging over 10 years of advertising, direct marketing and interactive experience in industries ranging from fast food and shipping logistics to financial services and luxury travel, Lucas brings a comprehensive approach to planning and the strategic vision required to guide the deployment of cross-channel programs. He is in charge of translating MMGY’s insights garnered from research and core client goals into hyper-targeted, channel-driven and measurable integrated campaign strategies.

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