PR Account Executive

New York, NY

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NJF – the PR, Social Media, and Experiential Marketing practice of top travel marketing firm MMGY Global – has an immediate opening for a Public Relations Account Executive in our New York office. 

Responsibilities include, but are not limited to:

  • Assist with day-to-day client communication.
  • Set, implement and monitor program timetable for clients.
  • Strategic media pitching (traditional & online media); pitching and arranging press visits; local and regional media outreach; writing and editing; industry partner liaison; attend client and industry meetings and coordination of local media events.
  • Secure and attend press trips and client media tours

Skills Required

Strong detail and organizational skills, strong writing skills, sensitivity to deadlines, self-motivation, resourcefulness, ability to learn quickly, creativity, initiative, high energy, sensitive listening skills (from client, supervisor, and media) ability to prioritize and juggle tasks effectively, results-oriented thinking, effective judgment, and ability to anticipate, spot and fix problems, good base of media contacts and media pitching skills, social media savvy.

Major Activities

  • Assist in development, planning and implementation of client PR programs.
  • Strategic story pitching to both national and local/regional media (traditional and online).
  • Securing press visits, desksides for clients and media attendance at client events.
  • Write and/or edit pitch emails, press releases, special editorial copy, etc. and handle media list creation and distribution of press releases.
  • Source marketing partnership/promotion opportunities and help to coordinate and plan partnership programs and activities.
  • Coordinate all aspects of press trips, from target list development and invites, through leading the trip (when appropriate).
  • Develop relationships with trade and consumer media.
  • Attend client and industry meetings.
  • Coordination of local media events.
  • Conduct industry partner liaison.
  • Contribute to/initiate ideas for programs, stories or special events.
  • Keep abreast of media - be consistently aware of who is writing for which publications, and which ones are viable outlets for clients.
  • Monitor/coordinate editorial calendar listings and lead generation services and pitch stories to appropriate media.
  • Play an active role in agency brainstorms.
  • Compile, write, edit client correspondence, status reports, media recap reports, client activity reports
  • Continue to move accounts forward based upon program, while ensuring day-to-day needs are met.
  • Provide input on marketing PR ideas for all company clients, as requested.
  • Develop understanding of client’s business (competition, industry issues, etc.).
  • Develop network of editors, producers, bloggers.
  • Stay abreast of the latest travel, consumer and social media trends.
  • Demonstrate understanding and application of social media tools.
  • Management of intern or account coordinator

Experience Requirements

  • 2-3 years of public relations agency experience or a previous communications position is preferred
  • Travel industry experience or knowledge a plus
    • Bilingual Spanish/English written and oral skills a plus

Education Requirements

Minimum - 4 year degree

Reports to:      Account Supervisor or Account Director

 

Please send cover letter, resume and salary requirements to:

Theresa Thornhill

Recruiter

tthornhill@mmgyglobal.com

 

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