Geof Rochester is currently managing director, in essence acting as chief visibility officer and spokesperson, for The Nature Conservancy (TNC). TNC’s mission is to conserve the lands and waters on which all life depends. Prior to this new role, he had functioned as TNC’s chief marketing officer since 2010. As CMO, he was responsible for steering the organization’s marketing, membership and brand strategies. Since coming to TNC, Geof has pushed the organization to broaden support for the environment by going after mega brand partners and unusual collaborations. Some of these have included Macy’s, Subway, Harley-Davidson, Univision and Globo. TNC has been recognized for its marketing prowess, winning several awards over the years, including the DMA Nonprofit Organization’s Nonprofit of the Year Award in 2012, a finalist for the Shorty Award for Charity in Social Media in 2013 and also Harris Poll EquiTrend Environmental Non-Profit Brand of the Year in 2013.