Geof Rochester

Geof Rochester is currently managing director, in essence acting as chief visibility officer and spokesperson, for The Nature Conservancy (TNC). TNC’s mission is to conserve the lands and waters on which all life depends. Prior to this new role, he had functioned as TNC’s chief marketing officer since 2010. As CMO, he was responsible for steering the organization’s marketing, membership and brand strategies. Since coming to TNC, Geof has pushed the organization to broaden support for the environment by going after mega brand partners and unusual collaborations. Some of these have included Macy’s, Subway, Harley-Davidson, Univision and Globo. TNC has been recognized for its marketing prowess, winning several awards over the years, including the DMA Nonprofit Organization’s Nonprofit of the Year Award in 2012, a finalist for the Shorty Award for Charity in Social Media in 2013 and also Harris Poll EquiTrend Environmental Non-Profit Brand of the Year in 2013.

Looking For Industry Insights?
Looking For Industry Insights?

White Paper Download

Learn more about our consumer insights & research capabilities.

Request Now
Want to Work with Us?
Want to Work with Us?

Let's Talk

We would love to hear from you.

Contact Us
Looking For Industry Insights?
Want to stay up to date?

Industry Insights

We're sharing our travel knowledge via email. Join us.

Sign Up